We get it. Goal setting can feel daunting. Especially given the current state of the country and the world. How do we plan for the future when there is so much unknown? So much uncertainty. Our first piece of advice...get comfortable with being uncomfortable, because within that discomfort, there is so much room for growth. So much room for expansion.
When it comes to the act of goal setting, one of the primary reasons people don’t hit their goals, isn’t because of effort, having enough time or wanting the goal. It’s because of the way the goal was set. Setting “fuzzy” goals will only lead to “fuzzy” results. Goals have to be intentional. They have to be actionable.
This is why we ask our clients to set their “draft” goals personally and professionally and why we don’t ask them to let us set their goals for them. By providing feedback and support, as well coaching them different strategies, we set them up for success in achieving those goals.
It’s not about having enough time. It’s not about wanting it badly enough. It’s about recognizing who is responsible. It’s about recognizing what aspect of the business (or personal life) the goal contributes to and being clear on when the goal is to be “due” or achieved so that you can work your way backwards – so that you can reverse engineer the steps.
We like to start with the question, “Is your business built on your daily tasks or your annual goals?” Your answer to this question could change everything for yourself and your business. Our answer? Annual goals. Sound overwhelming? It’s not, we promise. One of our coaching strategies is to teach our current and aspiring entrepreneurs to begin planning their days, based on their year. Read that again...planning their days based on their YEAR. Think of it this way. Once you become clear on what you want to accomplish in a year, it becomes easier to break it down into quarters, than months, weeks, and days. This takes the guesswork, procrastination and the “I can do that next week” out of your schedule. This takes the “fuzziness” out of your goals and results.
When we have our entrepreneurs set goals, they’re not just random goals… If they want to build a solid, successful, sustainable business (you know, the kind of business that is such a well-oiled machine that it has the ability to run itself), we teach them to set measurable, identifiable goals in all 5 aspects of their business.
Sales, Operations, Marketing, Product and Finance.
What’re some of the first things that come to mind when people think of a “successful business?” Sales and marketing. Yes, those are both vital but we walk our entrepreneurs through sales, marketing, product, finance, and operations. Why? Because we know learning all 5 of those aspects will eliminate our entrepreneurs (and YOU) from living sale to sale - from living that paycheck to paycheck mentality. It’s important to set goals in all five of those areas and don’t forget - with each goal you set, ask yourself, how will I know when I met this goal?
So, back to actually creating the goals.
- The first step, that goes along with being super clear on what the goal actually is, is commitment. Setting a goal...that’s the easy part. We see people set goals all of the time. To give themselves a sense of comfort. But what they lack, to be boldly honest, is the commitment, the follow through. Taking action.
- Set those goals and take the leap – take action. Trust in your goal and trust in yourself. Have the faith to go all in without the guarantees for success. Have the belief in your worthiness and your ability to work through discomfort, to work around and through road blocks. Have the courage to let go of any limiting beliefs that have been holding you back.
- Have patience and trust. We live in a society that too often looks for the “quick fix” or immediate results. Recognize that some of the best things take time. Some of your biggest goals may have you working your way back to the startling line, back to the drawing board, more than once. Keep going. Are you going to let one “no” be the end of your pursuit? Hell no!
- Lean into your team. Your team, your community, your strength squad, whatever label you give them, use them. Lean into them. The people that you surround yourself with are going to be the difference in where you go. Surround yourself with those who challenge you, who ask questions of you and encourage you to face discomfort. Those who lift you up and those who you will do the same for. Choose to invest your energy in people who fill your cup up, not ones that put holes in your glass.
- Malbec, matcha, celery juice. Just sayin...